The flipside of sites run by fans is of course sites run by artists, and yesterday the New York Times ran a feature — Sex, Drugs and Updating Your Blog (hmmm, not a bad title; I wonder if I could adapt it…) — about what it refers to as 'B-list' artists and how they communicate with fans online. Leading with the story of Jonathan Coulton's successful DIY singer-songwriter blog, the feature reports,
Along the way, [Coulton] discovered a fact that many small-scale recording artists are coming to terms with these days: his fans do not want merely to buy his music. They want to be his friend. And that means they want to interact with him all day long online. They pore over his blog entries, commenting with sympathy and support every time he recounts the difficulty of writing a song. They send e-mail messages, dozens a day, ranging from simple mash notes of the "you rock!" variety to starkly emotional letters, including one by a man who described singing one of Coulton's love songs to his 6-month-old infant during her heart surgery. Coulton responds to every letter, though as the e-mail volume has grown to as many as 100 messages a day, his replies have grown more and more terse, to the point where he's now feeling guilty about being rude.
I'm interested in the different ways artists have of lifting the veil about their work and their creativity. Seven years ago I worked with the theatre/performance company Forced Entertainment on an educational CD-ROM they were making about their work. I asked them why they had decided to put so much time and effort into this: why not just create another performance work instead? The answer I got back was something along the lines of "if we don't create a discourse to frame and explain our work [which can at times be 'difficult'], no one else will."
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