The announcement of a new Coca-Cola/iTunes partnership highlights as one of the key features that, "In the UK, Germany, Austria and Switzerland unsigned artists will have a venue to upload songs, giving them potential for broad exposure on the site through artist highlights, European podcasts available on iTunes, and invitations to play at Coke sponsored European festivals."
It's interesting that mainstream services are now featuring unsigned bands as one of their selling points. The BBC aims to be "the destination for unsigned bands and young musicians to turn to for support" (source: official briefing), and already has a dedicated unsigned microsite, including a podcast. The Financial Times interpreted this as a response to the buzz-driven success of bands like the Arctic Monkeys, in which MySpace may, or may not, have played a key part. MySpace's parent company seemed to think so too, being quoted, "That the BBC is openly saying that it wants to create rival [sic] to MySpace shows there is no end to their commercial ambitions." (It wasn't openly saying that, but that's News Corporation's reporting standards for you.)
What's going on here? Shouldn't these major corporate players be focused on providing high-quality filters so that they can guarantee high quality music for their users? Why make a point of featuring unsigned music, when we all know that the bad unsigned music is even worse than the bad music on major labels, and there's quite a lot of it?
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