- The Net is the stuff that goes on under the surface: things like the algorithms that generate Flickr's "interesting" page, creating some order out of chaos just by tracking patterns of viewing and interaction.
- Blogs are the human level of personality, conversations and word-of-mouth: how people discover culture through their friends' opinions, and how tastes 'rub off' as they make new friends and eye up potential partners.
- Rock'n'roll is the attitude that keeps things fresh and ensures that, just as mass opinion is swarming towards the latest Coldplay or Kanye, an influential minority are breaking from the conformity of the crowd and uncovering new and more challenging areas.
As publication of my book approaches, I've put together a reviews page to collate all the comments about the book that I'm aware of. If you know of any that I've missed, please let me know. And if you've read the book, please add your own reviews via the comments or via one of the Amazon pages (amazon.co.uk, amazon.com).